Enlighten Me | Our Story

Finding connection with the communities and customers you serve.

Enlighten Me was born out of a frustration with traditional market research that often left organisations in the dark. We believe research should do more than just tick a box. It should both inform your strategic decisions and lead to positive, sustainable outcomes.

We prioritise engagement at a local level as much as possible, finding those golden nuggets directly from your customers, stakeholders and leaders. This ensures we remain sensitive to the unique cultural, economic, and social factors that shape each organisation. Our research methods are evidence-based, and the insights we provide enable you to make decisions with real impact.

Key People

Grace Meikle

Founder & Lead Researcher

Grace has spent the past decade immersed in social research and founded Enlighten Me to focus on her passion for connecting organisations with their customers in a meaningful way. Grace has overseen customer experience improvement programmes for some of New Zealand's largest public sector agencies, and lead numerous strategic market and social research projects across industries.

Josh Stanton

Director

Josh has a robust background leading consumer experience programmes, having worked with Governments, multi-national technology firms, SaaS startups, city councils and health service providers. Market entry strategy and novel product development research is where Josh gravitates, with unique perspective on stakeholder management and transformation processes, and importantly, how to get the most out of customer insight.

Owen Mayall

Principal Data Analyst

Owen is our data analytics lead, drawing on decades of experience in statistical analysis and market research. Owen has worked with an extensive range of industries, from local government to telecommunications. He has managed customer satisfaction and customer value research programmes, developed predictive models, and conducted analysis for numerous ongoing customer experience programmes.

Get in touch.